Dur Hospitality and Memar Development & Investment have signed an agreement to operate two hotels in Makkah under the brand Nur by Makarem. The deal was announced during the Future Hospitality Investment Summit (FHS) event, which was held between May 7th and 9th, 2023 at Al Faisaliah Hotel in Riyadh. The prestigious event brought together top hospitality executives and decision-makers from around the world.
The two hotels are among Dur Hospitality’s first Nur by Makarem properties. The first hotel, Nur Al Naseem, is located in Makkah’s Al Naseem district and includes 124 rooms and suites, as well as a restaurant, café, and various amenities.
Speaking on this occasion, CEO of Memar Development & Investment, Eng. Abdulaziz Al-Muqran said: “Our company’s strategic priorities as a real estate developer in the hospitality sector focus on developing great hotels in strategic locations in various regions of the Kingdom, providing properties that meet market needs, and signing management and operation agreements with leading local and international hotel operators. We are pleased to be signing a partnership agreement with a leading hospitality company as Dur with its legacy in serving pilgrims in Makkah and Madinah through the Makarem brand. We believe this partnership will enhance the experience of our guests in Makkah, in line with Memar’s strategic goals.”
Commenting on this milestone, Dur CEO, Mr. Sultan Al-Otaibi said:” Nur by Makarem brand is redefining the experience of affordable hotels in Saudi Arabia to meet the growing demand for this category of hotels. The brand will add value and diversity to the hospitality options in the holy cities in line with the Saudi government’s strategy to scale up spiritual hospitality offerings as per Saudi Vision 2030. It will also leverage Saudi heritage hospitality while complying with international standards.”
Nur by Makarem is affiliated with Dur Hospitality’s Makarem Hotels. The brand is part of Dur’s strategy to establish and launch local hotel brands that seek to redefine affordable hospitality in Saudi Arabia, in light of the growing demand for these offerings and in line with Dur’s approach to providing high-end hospitality services that blend authentic Saudi legacy and generosity with the best international standards and practices. Nur by Makarem will convert, operate and manage three-star hotels in Makkah and Madinah, allowing hotel owners to have their facilities rebranded to correspond with the “Nur” standard, fully transforming the facility and services and redesigning the entire hospitality experience.